Local Wineries Connecting With Millennials
I admit I'm not a big wine drinker. I appreciate a glass with dinner from time to time and no means an expert. According to those that are, Millennials are changing the wine game and making an impact right here in the Grand Valley.
It appears more Millennials are drinking more wine. Vodka was the liquor of choice for years but now wine is growing and becoming the latest thing.
Depending on who you ask a "Millennial" is someone born somewhere around the late 1970's to 1980 and then up to the mid-1990's. These 30 to early 40 someones are driving the trend of not only wine consumption but the type of wine. No longer is the more traditional Cabernet, Merlot or Chardonnays hip, the trend is more towards fruit or flavored wines and that's what Millennials seem to gravitate to.
Local wineries are taking notice and making changes to keep up with demand. Wineries are creating new flavors in the effort to keep their new customers happy. Liquor stores are also noticing the change and making more shelf space for these different products. Estimates show the increase in sales of this type of wine at nearly %20 over the last few years.
So if you're a Millennial, or not, perhaps it's time to try some of these new wines for yourself. Just as beer drinkers have embraced flavors and change, perhaps it's time to expect more from your wine. Cheers!