Canada Starts the Day with “Holy Crap”
A Canadian couple’s breakfast cereal business is booming thanks to the name “Holy Crap”. Brian and Corin Mullins developed their gluten-free, vegan, organic cereal to deal with Mr. Mullin’s allergies. They originally called it “Hapi Food” until one of their first customers said: “Holy Crap this is good” they changed the name and sales increased 1000%.