Red Rocks Amphitheater is not only my favorite concert venue but is also perhaps the most beautiful and unique concert venue in Colorado, if not the country, if not the world, in my humble opinion. I began attending concerts at Red Rocks as a young teenager and have been to countless shows ever since.

New Ticketing Method

However, the legendary venue has just introduced a mode of ticketing that a lot of people are on the fence about. This mode of entering the venue for a concert involves scanning your palm print.

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On the Fence

Some concertgoers that have already experienced the new, optional ticketing system praise it for its convenience, while others feel that it's a little too invasive as if Big Brother is watching.

Amazon One

The system was created by Amazon and, appropriately, is called 'Amazon One.' Concertgoers register for the service by scanning their ticket, then scanning their palm in a little tent that kind of resembles a voting booth. After doing this, the 'Amazon One' cloud permanently has a copy of your palm print.

Similar to iPhone Thumbprint

This new system reminds me of when the iPhone implemented the option for users to unlock the phone using their thumbprint, which I was a little uneasy about at first but have been opening the various iPhones I've had over the years in this manner for quite some time, so maybe this thing will catch on and concertgoers will become less uneasy about the concept.

Check out the new palm scanning ticketed entry to Red Rocks Amphitheater:

Red Rocks Implements ‘Palm-Scanning’ Ticket Entry

Red Rocks Amphitheater has teamed up with Amazon to implement a new way to scan your ticket for entry with your palm print.

Check Out Red Rocks' Secret Tunnel

Beneath Red Rocks Amphitheater is a tunnel filled with autographs of famous musicians.