One Colorado Business Not Suffering During COVID-19: Crocs

Love them or hate them, meet the pandemic-proof rubbery clog. According to KDVR in Denver, the Colorado-based shoe company Crocs is faring well through COVID-19, as people shift to comfier at-home attire. 

The Independent recently called the shoe 'the footwear trend of the pandemic,' but don't call it a comeback, Crocs have been here for years. For Millennials, they weren't really that cool to wear to school back in the 2000s, but lately, the clogs have become really popular with Gen Z.

The shoes often get endorsed by celebrities, from Zooey Deschanel to Post Malone, Bad Bunny, Luke Combs and KISS. Even Kentucky Fried Chicken has chicken-scented Crocs, and most recently, Justin Bieber collaborated with the brand, selling out the shoes almost instantly.