Coors Brings Back A Colorado Exclusive
'Batch 19' is back and only in Colorado!
In celebration of the 100th anniversary of the ratification of the 18th Amendment, Miller/Coors is bringing back 'Batch 19'. This 5.5% alcohol-by-volume lager is brewed based on an old recipe found in a logbook discovered years ago.
Coors first rolled out 'Batch 19' back in 2010. It was tested in a few markets across the country. In 2015 the special beer was discontinued. And wouldn't you know it, beer drinkers have been asking about it ever since. “Two hundred fifty thousand people go through our Golden brewery every year, and our staff tells us that the number one question they get is ‘what happened to Batch 19,’” say Coors executives.
For now, this special brew is only available on draft and only in the great state of Colorado. “We wanted to do something special for Colorado beer drinkers,” says David Coors, president of AC Golden. “Given how many people have been asking us about Batch 19 over the last few years, bringing it back was an obvious choice. More than 100 years ago, my great-great-grandfather had a vision of a flavorful and perfectly balanced lager that he could share with the people of Colorado. We’re thrilled to make that vision a reality again.”
Coors says this time they'll take their time with 'Batch 19'. If all goes well the next step would be packaging and possibly making it available in stores. “There are no constraints on how big it can get,” says Coors.
Credit: Miller/Coors Blog