Diet Coke’s New Slogan Is ‘You’re On Coke.’ SERIOUSLY!
When you are in charge of a company whose product name is the same or easily confused with the name or slang name of a drug, you have to be a little more creative so that you aren't the butt of someone's (like me) joke!
The marketing director for Diet Coke has failed!
This month, Diet Coke unveiled its latest campaign in San Francisco and New York and it basically accuses you of being on drugs. With the new tagline being "You're On Coke."
So you may notice that there is a period after the you're on part, and there is a diet in there too, but that little piece of punctuation and extra word don't do anything in this case.
Diet Coke explains it meant that the product provides an energetic 'uplift for those moments when you really need to be on." By the way, the same thing could be said about cocaine...