Colorado Town to Become Bud Light’s ‘Whatever’ Town
You have probably seen the "Whatever" commercials from Bud Light over and over since last year's Super Bowl ad when Arnold Schwarzenegger appeared in a spot playing ping-pong with Don Cheadle. Along those same lines, Bud Light is now turning a whole town into what they are calling "Whatever, USA." That town happens to be in Colorado!
Crested Butte has been offered $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. Various events (which the brand won't reveal) will also be filmed. The only thing we know for now is that there will be a salad bar, lots of "amazing things," and hopefully, a lot of beer.
Supporters and opponents packed a town meeting Monday night (August 25th) to talk about it. Some said they backed it as a way to make money for the town but others worried joining forces with a large company would damage the image of a town that hosts an annual film festival and is more partial to craft beers.
To enter for your chance to attend you have to submit a 10 second video to Bud Light.