A BBQ joint in Milliken, Colorado is making headlines because of an upcoming promotion.

On June 11th, Rubbin' Buttz BBQ is holding their first ever White Appreciation Day, offering 10% off to all of their white customers.  

Now, you're probably thinking that the proprietors of the business are white, but they're not! The owners are Hispanic.

The owners say that if there is an entire month dedicated to black history and a month for Hispanic heritage, "the least we could do was offer one day to appreciate white Americans."

The owner says that he knows that the move might bring some backlash, including possible legal repercussions, but he's going forward with it anyway.

Good luck, buddy!